Melbourne Spring Fashion Week
Isabel Lucas

MSFW Ambassador

Isabel Lucas

After being discovered while holidaying in Port Douglas in 2002, Melbourne actress Isabel Lucas quickly became famous for her starring role as Tasha Hunter on Home and Away.  Not long after, Lucas made her way to Hollywood, starring in Michael Bay’s blockbuster The Revenge of The Transformers and the remake of Red Dawn, alongside fellow former Home and Away cast member Chris Hemsworth.

Known for her unique, daring style, Lucas has become an Australian fashion icon for her eclectic hippy-meets-Hollywood aesthetic. A regular on the red carpet and in the front row of fashion shows, Lucas is a keen supporter of both high profile and emerging designers, and MSFW is thrilled to welcome the busy actress home as this year’s Melbourne Spring Fashion Week ambassador.

Getting to MSFW

MSFW takes place in various locations in Melbourne, including Melbourne Town Hall and City Square.

It is easy to get to and from the event via public transport. Visit the PTV website or Call 1800 800 007 for information about train, tram and bus services.


Wheelchair access is available at Melbourne Town Hall and the MSFW: Hub. We recommend that you allow a little extra time for entry.

For more information call Melbourne Town Hall on 03 9658 9658. For MSFW: Curated events, contact the venues directly to find out about wheelchair access.


Applications for media accreditation at MSFW 2016 can be completed here.

For all enquiries please email

Partner with us

There are many opportunities to partner with MSFW. From brand awareness, to product sampling, to integrated brand activations, we can tailor a proposal to suit your requirements.

To discuss partnership ideas please contact Alex Cox, Client Development Manager at

Major partners
Official partners
Media partners
Event partners
Supporting partners
Program partners
Official suppliers